100% Market Value for Your Home

HOW TO GET 100% FULL MARKET VALUE FOR YOUR HOME - GUARANTEED


Because your home may well be your largest asset, selling it is
probably one of the most important decisions you will make in
your life.

In order to sell your home successfully in today's highly
competitive market, this article explains how you can sell your
home for full market value, providing it is priced correctly and
marketed effectively.


MOST IMPORTANT - MAKE SURE YOUR HOME IS PRICED CORRECTLY

While many agents may promise to sell your home for the money you
want, the reality of the real estate market today is that this
simply doesn't always happen. The fact of the matter is, the
majority of homes sell for a price which falls short of what
sellers may have been lead to believe.

There are two factors at play here. On the one hand, you need to
be beware of agents who set the list price on homes at
unrealistically high levels simply to get listings. This is
really unfair because it can set homeowners up for disappointment
and failure.

On the other hand, you have homes that are priced correctly, but
are marketed ineffectively. Without a proper marketing program
in place to ensure a home is exposed to the highest number of
qualified buyers, many homesellers feel forced to accept a lower
offer.

There's nothing worse to a homeseller than to have their home sit
unsold for many months because of improper pricing and/or
marketing techniques. Needless to say, either of these
situations is highly frustrating to any homeseller. But more
than that, it can be financially crushing if you're counting on
the full proceeds of the sale of your home to fulfill some other
obligation.

To prevent this scenario when selling your home, here are some
points to consider before choosing the agent you want to
represent you.

* Will they market your home effectively?
A good agent knows the market and has information on past sales,
current listings, a marketing plan, and will provide their
background and references. Evaluate each candidate carefully on
the basis of their experience and qualifications.

* Are they pricing your home correctly?
Home prices are determined by the marketplace not by your
emotional attachment or by what you feel your home is worth. You
should work closely with an agent who will suggest establishing a
realistic price for your home. They will help you to objectively
compare the price, features and condition of all similar homes in
both your neighborhood and other similar ones which have sold in
recent months. It is also important to be familiar with the
terms of each potential sale. Terms are often as important as
price in today's market.

* Do they set themselves apart from the others by offering
innovative marketing plans to sell your home fast and for top
dollar? Will they set up an aggressive marketing program to
ensure your home is exposed to hundreds of qualified buyers?
How much money does this agent spend in advertising the homes
s/he lists versus other agents. In what media do they advertise,
(newspaper, magazine, TV. etc.) Do they use a 24 hour hotline,
"For Sale" signs, lock boxes, a Tour of Homes program, and
Talking House signs and transmitters? What does this agent know
about the effectiveness of one medium over the other?

* Are they accountable to you?
In other words when they promise to sell your home for the price
you mutually agree upon, do they offer you a guarantee (in
writing) that you will get this amount of money for your home?


YOUR HOME SOLD FOR 100% FULL MARKET VALUE - GUARANTEED

A new and innovative program that some agents offer actually
guarantees, in writing, that you will receive 100% of the
mutually agreed upon price for your home before you list.

HERE'S HOW IT WORKS:
When you list your home with an agent offering the 100% Full
Market Guarantee program here's what happens:
1. This agent will review the Full Market Value Guarantee program
with you and explain the details. (See below for a sample of
information that may be found in such a certificate.)
2. They will then ensure that an aggressive marketing program is
put in place to ensure your home is exposed to hundreds of
qualified buyers.
3. They will also review what is required on your part to have
your home in "showcase" condition in order to maximize the
showing of your home to prospective buyers.
4. No empty promises. These agents put their money where their
mouths are, they are accountable to you. The guarantee is in
writing. If your home sale does not net you the price promised,
these agents will pay you the difference out of their own
pockets.


A SAMPLE FULL MARKET VALUE GUARANTEE CERTIFICATE

This is to certify that, upon the successful sale of your
property (your address here) by (name of agent) during the
contract period specified below, if this property is not sold for
a minimum price of (your agreed upon price here), (agent's name)
will reduce his/her commission to make up the difference between
a lower sale price and the price noted above up to a maximum of
the agent's portion of the commission due to (agent's name) as a
result of this sale subject to the terms conditions laid out in
the agreement.

Such an agreement could also include the following conditions:
* seller agrees to list property for (X) days with (agent's
name).
* the listed price is set within 2% of a mutually agreed market
value price determined on the basis of market conditions and
comparable homes.
* the property is made available for showings during reasonable
hours and maintained in "showcase" condition during these
times.
* the seller allows (agent's name) to execute a full, approved
marketing strategy.
* a successful sale of the stated property must occur before
expiration of the listing agreement.
* the seller understands that this is not a representation to
purchase the above said property.

At the bottom of the certificate there should be a place for you
and your agent to date and sign the agreement.

For more information, visit my website at HomeLandSeattle.com